The financial crisis is a virulent problem that has got the world rapt with attention with the destruction and volatility it has wrought on the global economy. Fears of recession, job layoffs and gloomy outlooks punctuate our thoughts, dominate the pages of newspapers, fill the airwaves and serve as fodder for blog entries. Yet, few of us think about the degenerative state of the environment and the damage that has been afflicted upon it due to a mix of reasons like rampant consumerism, irresponsible habits and rapid industrialization. The media, likewise, does not give priority to covering environmental topics and as such, perpetuates ignorance and nonchalance to the gravity of the situation.
Strikingly enough, the money lost because of environmental problems outstrips the money lost because of the financial crisis. More importantly, the destruction done to the environment is irreversible, whereas the economy goes through cycles – periods of upswings and downturns. Our attitudes towards the degradation of the environment is unconscionable – because environmental stories are not seen as prime importance, people have not developed sensitivity towards such issues. Unless it is some oil spill, or a report released by an environmental agency like Greenpeace or a multilateral organization such as the United Nations and research findings by scholars, there is only momentary interest at best because it has no direct and immediate impact on the lives of most people.
On the ground level, however, there has been a green movement effecting change in our daily habits. For example, recycling bins for different materials are conveniently located in neighbourhoods, and supermarkets are encouraging shoppers to bring their own bags. Yet, this is insufficient in light of the overarching framework of environmental destruction and the media has the capacity to serve as an influential instrument for change and act as a mouthpiece for environmental conscience.
Perhaps one of the reasons for this lack of coverage is that within journalistic circles, environmental reporting is considered a dangerous beat. With regards to the lack of investigative reporting in this aspect, one plausible explanation is that reporters are not willing to step on toes. This could be due to shareholder interests or political reasons. For example, there could be fears that reporting on the irresponsible dumping of waste by a multinational corporation that is a prominent stakeholder in the media company could have negative repercussions on the survival of the newspaper. As such, there are complexities arising from pursuing investigative journalism on the environment beat.
Yet, there is a movement that is slowly striving to create change in mainstream media culture. The new media, for example, is helping to restore the balance in environmental reporting, in which it provides intensive coverage especially seen through blogs. Another outlet is the National Public Radio, famed for its journalistic excellence, analytical coverage of news and cultural programming. It covers a range of environmental issues with a keen and insightful perspective. Documentaries are also a powerful tool to convey and capture with stunning clarity the extent of the damage done to the environment, especially with high definition television technology. The visual impact can therefore be more effective in this light than the written word, but such documentaries are expensive and sometimes dangerous to produce.
A shift in public perception is critical, if the latest report by the World Wildlife Fund is anything to go by. It offers some shocking facts, such as, the Earth’s natural resources are depleting at such a rapid pace that two planets would be necessary to prop up current lifestyles within a generation. The irresponsible exploitation of the environment and plundering of natural resources will also have secondary impact and affect the economy through prices of food, fuel, water and energy. It appears that people’s consumption habits have spiraled out of control and coupled with the rate of population growth, our carbon footprint is getting too large for the Earth to sustain. The detrimental effects to the environment are wide-ranging and threaten the survival of future generations because people are throwing all caution to the wind and not living within the means of their ecological resources.
It is time that people pay attention to natural disasters like droughts and plagues, for these are telling signs of the festering of environmental ills. For most of us, environmental issues are far removed from our reality, but just like the financial crisis, it could one day impact us directly. Therefore, it is necessary for the media to leverage on its power and influence to emphasize the severity of the situation and compel governments, multilateral and non-governmental agencies to actively precipitate greater change.
References
Humans’ big eco footprint endangers Earth. (2008, October 30th). The Straits Times, p. A21